This project is now completed (March 2012). Look for a summary of results to be posted here as analysis is completed. I will be presenting preliminary results at the 2012 Electronic Resources & Libraries conference.
___


Your Learning Outcomes: By participating in this proposed collaborative working group you can expect to:

1. Learn how to employ a typical marketing plan at your library.
2. Complete one marketing campaign from start to finish.
3. Contribute to a national project that will help determine if collaborative benchmarking for marketing electronic resources is feasible.
   

Requirements: To participate in this project you must have the following qualifications:

• Be a librarian in a college or university setting
• Have permission to market electronic resources
• Have access to usage statistics for electronic resources
• Be willing to share what you learn in this project