Each topic will be released on Monday of each of the following weeks. The topic work week will be from Wednesday of that week through Tuesday of the following week.

WEEK 1 (October 5-11): Project description.
WEEK 2 (October 12-18): Current market.
WEEK 3 (October 19-25): SWOT analysis.
WEEK 4 (October 26- November 1): Target market.
WEEK 5 (November 2-8): Marketing goals and objectives.
WEEK 6 (November 9–15): Marketing strategies.
WEEK 7 (November 16-22): Action Plan.

(holiday break)

WEEK 8 (December 7-13): Draft your emails, set dates to send them in January.

(holiday break)

WEEKS 9-12 (January): Send email #1, send email #2.
WEEK 13 (February 1-7): Generate survey for assessment.
WEEK 14 (February 8-14): Gather usage statistics for January 2011-January 2012.
WEEK 15 (February 15-21): Measurement. Report survey and usage stats results.
WEEK 16 (February 22-28): Assessment.